COMMERCIAL STRATEGY · PARTNERSHIPS · BUSINESS DEVELOPMENT
I help ambitious companies and creators find the opportunities worth chasing and turn them into new products, partnerships, and businesses.
EXPERIENCE
I’ve spent 18 years building businesses at the intersection of culture and commerce.
Most recently, I led commerce, partnerships, and performance marketing at The Strategist, The Cut and The Wing.
I’ve been on both sides of the work: figuring out what a business should do next and being responsible for actually making it happen.
Now I bring that experience to companies and creators with something new in mind.
IN GOOD COMPANY
You have a business, brand, audience, or product that’s working. But you know there’s more potential in what you’ve built.
Maybe it’s a new product, a different customer, an unexpected partnership, or an entirely new business.
You have something people want. An audience, a product, a space, an idea, or access to a community.
But you haven’t quite figured out what to sell, who would buy it, or what they’d pay.
You’re doing collaborations, taking meetings, and exploring opportunities with other brands.
Some are exciting. Some are profitable. Others take a lot of time without much to show for it.
Everyone’s excited about the opportunity. But nobody has the time, experience, or ownership to move it forward.
That’s where I come in.
But most people who've worked with me call me Cat Fish.
I've always been more interested in what a business could become than what it already is.
I like asking questions, connecting dots, spotting opportunities other people might have missed, and figuring out how to make ambitious ideas actually happen.
These days, I’m doing that for other companies and creators, while building a few things of my own.
And I have a particular soft spot for good ideas that don’t fit neatly into anyone’s job description.